As the specialty coffee market continues to thrive, roasters are always seeking new ways to attract customers and boost profits. One effective strategy is selling coffee in bulk through wholesale channels. However, it’s crucial to ensure that your coffee bags stand out from the competition on the shelf.
Colour plays a significant role in visual communication and can significantly influence consumer purchasing decisions. Research shows that between 62% and 90% of purchasing decisions are influenced by colour, and around 90% of quick purchasing decisions are based solely on colour.
When it comes to coffee packaging, the colour of the bag can evoke certain emotions or expectations in consumers. Therefore, it’s important that the colour of your coffee bags not only appeals to customers but also accurately represents your brand.
This article will examine the role of colour in coffee bag design and offer tips for selecting the best colours to make your coffee stand out on supermarket shelves.
The Boom of Specialty Coffee in Supermarkets
The growing popularity of specialty coffee in supermarkets is a trend that has been fueled by consumer demand for high-quality, unique coffee experiences. Despite economic uncertainty and more cautious spending habits, overall coffee consumption remains at a two-decade high. Many coffee drinkers are opting to make coffee at home, with 68% making coffee daily and 15% making it 1 to 3 days a week.
This trend has opened up opportunities for specialty coffee roasters to introduce their products to a wider, more accessible market through supermarkets. One example of this is Nestlé’s Blue Bottle Coffee, which recently launched a specialty “instant” coffee packaged in a clear jar with a metal lid and a crisp, cream-colored label. The muted color of the packaging is likely to stand out on shelves stocked with coffee bags featuring bold, saturated colors and images of steaming coffee cups.
Consumers are increasingly interested in trying new, unique coffee experiences and are willing to pay a premium for high-quality beans and brewing methods. This trend is especially pronounced among younger generations, who are more likely to seek out specialty coffee shops and purchase specialty coffee beans for home brewing.
How Color Can Help Your Product Shine
Colour can evoke a range of emotions and associations, which can be influenced by cultural and personal experiences. For instance, red is often linked to energy, passion, and excitement, while blue is often associated with calm, reliability, and stability. Yellow can be associated with cheerfulness and optimism, while green is often associated with nature and growth. In coffee packaging, green can imply freshness and crispness, while pink can often convey florals and sweetness. Earthy tones, such as brown or beige, can convey sophistication and a connection to nature, making them a good choice for sustainable coffee bags.
In marketing and branding, the psychology of colour can be used to influence consumer perception and decision-making. For example, a coffee brand that uses red in its packaging might be attempting to evoke a sense of energy and excitement, while a brand that uses blue might be trying to convey trustworthiness and stability. It’s important to consider the emotions and associations you want to evoke with your coffee bags when choosing colours. Different colours can have different effects on different audiences, so it’s essential to do market research and consider your target audience when choosing colours for your coffee bags. Overall, the psychology of colour can be a powerful tool in influencing consumer perception and decision-making, and it’s essential to consider the effects of different colours when designing your coffee bags.
In addition to the design of your coffee bags, print quality is also important. Poor print quality can make your bags look cheap and unprofessional, which can turn off consumers.
To ensure the best possible print quality, use printing techniques such as rotogravure for quantities over 10.000 bags or digital printing that is cost-effective for shorter print runs.
By focusing on both the design and print quality of your coffee bags, you can create packaging that stands out on the shelves and effectively communicates your brand to consumers.
As a provider of sustainable coffee packaging, The Bag Broker is equipped to meet the rapidly evolving needs of roasters with a variety of options, including compostable and recyclable bags. Our printing capabilities range from short run printing starting at 500 units, digital printing starting at 1,000 units, and rotogravure printing starting at 10,000 units. This allows us to accommodate a wide range of roasters with different printing needs.
We offer roasters and coffee shops a range of options that can be custom-printed to their business specifications. Additionally, we offer packaging made entirely with home compostable materials, providing a sustainable option for those looking to reduce their environmental impact. Our customizable packaging allows businesses to showcase their brand identity while also being mindful of the environment.